When a traditional Indian sport was packaged for television many were skeptical about its future, cut to 2017, Kabaddi has become a top 3 league sport in India.
Demand for Pro Kabbadi reached dizzy heights in its second season resulting in a biannual event backed by sponsors and advertisers associated with Pro Kabbadi. Another feather in Pro Kabbadi’s hat was their multi-year sponsorship deal with VIVO and finally its franchise expansion this season.
This is a testimony to the growth of a traditional game of India. However, is Pro Kabbadi league growing financially? Is it a financially sound property to associate with and/or invest in?
Here is an infographic that proves that Pro Kabbadi is growing and will continue to grow in popularity and in terms of a great business investment proposition for all stakeholders.