Twelve facts that prove Pro Kabaddi is growing in India

When a traditional Indian sport was packaged for television many were skeptical about its future, cut to 2017, Kabaddi has become a top 3 league sport in India.

Demand for Pro Kabbadi reached dizzy heights in its second season resulting in a biannual event backed by sponsors and advertisers associated with Pro Kabbadi. Another feather in Pro Kabbadi’s hat was their multi-year sponsorship deal with VIVO and finally its franchise expansion this season.

This is a testimony to the growth of a traditional game of India. However, is Pro Kabbadi league growing financially? Is it a financially sound property to associate with and/or invest in?

Here is an infographic that proves that Pro Kabbadi is growing and will continue to grow in popularity and in terms of a great business investment proposition for all stakeholders.

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Nilesh Deshmukh

Project Lead - India at Engage Digital Partners
Digital marketing professional with expertise in brand management and content marketing across sectors like sports, gaming, entertainment, licensing and merchandising in U.K and India. Currently working with leading sports rights holders in U.K on their India engagement strategy.
Nilesh Deshmukh
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