India is one of the fastest growing sports markets in the world. Currently, sports are growing by 15% in India whereas the growth rate of sports in other established markets is 5%.
One of the reasons for the boom in sports is the mushrooming sports league and Pro Volleyball league is the latest addition to the sports league universe in India.
In the first year of Pro Volleyball League, there were six franchises from Ahmedabad, Hyderabad, Calicut, Kochi, Chennai and Mumbai, with Chennai Spartans winning the inaugural season.
Another interesting fact about the ProVolleyball League is that it is promoted by Baseline ventures and they managed to do a splendid job of getting brands to the party and packaging the league to make it broadcast and fan friendly.
Brands on board
Pro Volleyball League attracted seven brands as partners with RuPay on board as the title sponsor which also included title rights (RuPay Pro Volleyball League), other sponsors include: Bank of Baroda, Peter England, Nippon Paint (All associate sponsors) and My Team 11, Penna Cement and Gulf Oil (all official sponsors).
The league was also supported by Sony Six, Sony Ten 3 and Sony Liv as broadcasting partners with the latter being their online streaming partner.
Here is an infographic of the impact Pro Volleyball League and its performance on broadcast and digital with some positive signs of future growth when it comes to fan engagement compared to other popular sports leagues in India.
To know more about the RuPay Pro Volleyball League, please visit their website.