When Lad bible group live streamed Table Tennis England’s championship no one imagined that they will help Table Tennis England 0.03p cost per viewer acquisition cost with a reach of 2.2 million viewers for a 4-hour event.
This not only demonstrates the command of mushrooming new age (Social) media houses over the target audiences but it also is a sign of newer business models and how sports rights holders can reach its target audience directly, moreover this is the begging of a new wave of disruption in the sports broadcasting sector.
Following is an infographic demonstrating the 12th most followed website in the UK helped a sports rights holder improve cost per viewer acquisition using their platform:
