How to create a winning digital content strategy for global fan engagement

The broadcast and internet boom has changed the way sports are consumed globally. Sports entities have newfound fans outside of


What if the FIFA and Softbank deal goes through?

Politics and corruption in sport has been impacting numerous sports in the past through boycotting of Olympics, recently run state-funded


What we can learn from Facebook’s $610 million failed IPL bid

IPL is India’s biggest sports league. In a span of 10 years, it has become one of the hottest and


Sports code-Does the Indian sports ministry need to have a rethink about it?

December 2012, will always be remembered in Indian sports as the year that made sports code, a buzzword that shook

  • India
  • January 9, 2017
  • 0

Why AITA should act on players who talk too much

Recent events of the war of words between senior national tennis players Leander Paes and Sania Mirza have highlighted not


Suit without India written on it

The controversial Sochi 2014 winter Olympics have started amidst shadows of heavy corruption, bad organisation and poor preparation for the

  • India
  • February 16, 2014
  • 0

Should India Sports Administrators undergo a Fit and Proper test?

Common Wealth Games 2010, Delhi – The scam that shook the nation and probably the whole world was a master


Indian Football: For heavens sake stop blaming it on cricket!

Recently I read an article titled ‘ Why doesn’t Indian football move ahead?’  and was surprised to read that the