Impact of COVID-19 pandemic on IPL

Sports have come to a standstill globally with COVID-19 crippling events with lockdowns in almost every country.


Premier League’s 2019 media rights explained

The value of the Premier League’s overseas broadcasting rights for 2019-22 has risen 35 per cent to £4.35 billion, ensuring that


How to create a winning digital content strategy for global fan engagement

The broadcast and internet boom has changed the way sports are consumed globally. Sports entities have newfound fans outside of


Ten statistics that prove Fantasy Sports is big in India

Sports consumption and engagement in India has experienced a massive shift from radio, television broadcast, online and now OTT. The


Is Pro Volleyball League a success?

India is one of the fastest growing sports markets in the world. Currently, sports are growing by 15% in India


Five key learnings from Facebook’s global sports fan report

We came across Facebook’s report titled ‘ The changing profile of sports fans around the world‘ and it had some


Everything you need to know about digital consumption of football in India

If someone told you that SonyLIV clocked 45 million viewers for the FIFA 2018World Cup via their website and mobile


What if the FIFA and Softbank deal goes through?

Politics and corruption in sport has been impacting numerous sports in the past through boycotting of Olympics, recently run state-funded


Was PyeongChang 2018 games a success for TOP on social media?

The PyeongChang Winter Games were the most successful games in the history of Winter Olympics. The games were also significant


Ten reasons why sports teams should invest in video content for second screens

Sports fans use second screens to check scores and engage with social media and short format video clips are the