Focus India

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How to create a winning digital content strategy for global fan engagement

The broadcast and internet boom has changed the way sports are consumed globally. Sports entities have newfound fans outside of

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Online sports consumption in India 2014 Part 3 – Consumption via social network platforms

I would like to conclude my blog series on Online Sports Consumption in India with Part 3 and final Infographic

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Online sports consumption in India 2014 Part 2 – Consumption frequency and content

Part 2 of the Online sports consumption in India report focuses on consumption frequency and what kind of content is

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Online sports consumption in India 2014 Part 1- Consumption pattern

Sports consumption has evolved over the years and technology is playing a major role in influencing change in consumption of

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Should India Sports Administrators undergo a Fit and Proper test?

Common Wealth Games 2010, Delhi – The scam that shook the nation and probably the whole world was a master

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Digital Asset based promotions – Value additions to Sponsorship plans

Traditionally pro deals, “B” team or second team sponsorships, on-site sponsorship programs, Newspaper and magazine classifieds and sponsoring of local

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Indian Football: For heavens sake stop blaming it on cricket!

Recently I read an article titled ‘ Why doesn’t Indian football move ahead?’  and was surprised to read that the