Fan Engagement


How to create a winning digital content strategy for global fan engagement

The broadcast and internet boom has changed the way sports are consumed globally. Sports entities have newfound fans outside of


Ten statistics that prove Fantasy Sports is big in India

Sports consumption and engagement in India has experienced a massive shift from radio, television broadcast, online and now OTT. The


Is Pro Volleyball League a success?

India is one of the fastest growing sports markets in the world. Currently, sports are growing by 15% in India


Five key learnings from Facebook’s global sports fan report

We came across Facebook’s report titled ‘ The changing profile of sports fans around the world‘ and it had some


Everything you need to know about digital consumption of football in India

If someone told you that SonyLIV clocked 45 million viewers for the FIFA 2018World Cup via their website and mobile


Online sports consumption in India 2014 Part 3 – Consumption via social network platforms

I would like to conclude my blog series on Online Sports Consumption in India with Part 3 and final Infographic


Online sports consumption in India 2014 Part 2 – Consumption frequency and content

Part 2 of the Online sports consumption in India report focuses on consumption frequency and what kind of content is


Online sports consumption in India 2014 Part 1- Consumption pattern

Sports consumption has evolved over the years and technology is playing a major role in influencing change in consumption of