How to create a winning digital content strategy for global fan engagement

The broadcast and internet boom has changed the way sports are consumed globally. Sports entities have newfound fans outside of


Ten statistics that prove Fantasy Sports is big in India

Sports consumption and engagement in India has experienced a massive shift from radio, television broadcast, online and now OTT. The


Was PyeongChang 2018 games a success for TOP on social media?

The PyeongChang Winter Games were the most successful games in the history of Winter Olympics. The games were also significant


Ten reasons why sports teams should invest in video content for second screens

Sports fans use second screens to check scores and engage with social media and short format video clips are the


What we can learn from Facebook’s $610 million failed IPL bid

IPL is India’s biggest sports league. In a span of 10 years, it has become one of the hottest and


Digital Asset based promotions – Value additions to Sponsorship plans

Traditionally pro deals, “B” team or second team sponsorships, on-site sponsorship programs, Newspaper and magazine classifieds and sponsoring of local