The broadcast and internet boom has changed the way sports are consumed globally. Sports entities have newfound fans outside of
Sports consumption and engagement in India has experienced a massive shift from radio, television broadcast, online and now OTT. The
The PyeongChang Winter Games were the most successful games in the history of Winter Olympics. The games were also significant
Sports fans use second screens to check scores and engage with social media and short format video clips are the
IPL is India’s biggest sports league. In a span of 10 years, it has become one of the hottest and
Traditionally pro deals, “B” team or second team sponsorships, on-site sponsorship programs, Newspaper and magazine classifieds and sponsoring of local
